Category: <span>Online marketing</span>

Inbound links are a crucial element of every SEO strategy and can affect website’s visibility in a major way. However, unlike other SEO boosters such as keywords or metadata, inbound links can’t hurt your ranking in any way, regardless where they are coming from. The logic is very simple – website owner is responsible for […]

For any serious back linking strategy to be effective, each element needs to be executed with clear understanding of the ranking algorithms and great attention to detail. One of such details that is far too frequently mismanaged is the so called anchor text, content attached to inbound links that can be clicked on to follow […]