Strategic Use of Images in Search Engine Optimization

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Whenever SEO techniques are discussed, main focus is on optimisation of content. This means selected keywords need to be placed throughout the pages of the website in a concerted effort to ensure good ranking for the chosen set of search terms. Textual content is most frequently a target of thorough optimisation simply because it is the most conducive for this type of activity, but many website owners and content administrators forget that pictures can be a useful vehicle for SEO, as well. Of course, it takes some experience with image management to do this the right way.

Every picture placed on a website has its own position, along with a caption and space for embedded text. That means an image is a specific area in terms of SEO and can be optimised in a different way than the rest of the page, opening up some space for tactical varieties. Since every modern website is attempting to strike a balance between enticing marketing messages that appeal to potential customers and SEO concerns, pictures can be utilised as a cornerstone of a two-folded approach. That way, marketers can ensure each channel is properly used and no real estate on the website is wasted irrationally.

The defining characteristic of images is their ability to attract attention and cause strong emotions. Prominently displayed text associated with an image can further increase the communication potential, making web pictures a great tool for driving customers to take action. However, catchy marketing slogans rarely contain all the appropriate keywords, rendering such textual context irrelevant from the SEO viewpoint. With this in mind, it may be a good idea to place the slogan inside of a picture where it can have the maximum impact on actions of the visitors and where it won’t be indexed by the search engine crawlers.

Marketing-driven text should be complemented by smart utilisation of keyword-rich content primed to attract good rating on the search engines. This can be accomplished by using the ALT tag option that allows placement of textual content within the image element, but such content is not typically visible to website visitors unless they request it. Not limited by the need to motivate users to a particular action, invisible text can be constructed in such a way to include all the relevant keywords for the product or service depicted in the image. On the other hand, the text in the ALT tag will be visible to the indexing bots, thus serving its primary purpose as an important SEO asset.

This basic technique is designed to increase website’s page rank without burdening live visitors with unnecessarily complex text. When executed properly, it can bring a lot of additional traffic to the website and increase the conversion rate at the same time, fulfilling multiple business objectives in a single strike. The results don’t require any serious investment, other than a bit of patience and strategic thinking needed to decide which messages should be attached to the image.

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