Tag Archives: back-links

The Importance of Anchor Text in Back-links

For any serious back linking strategy to be effective, each element needs to be executed with clear understanding of the ranking algorithms and…
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Incorporation of Company Branding and SEO

The whole point of an advertising campaign is to promote brand values in a way accessible to customers. However, integrating elements of branding…
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Google now discounts all reciprocal links

Search engine algorithms are constantly evolving and further refining the ranking formula, which in turn leads to changes in SEO principles used by…
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